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Ads are pains in the ass.

“Call the marketing police!”

“Burn his effigy!”

“Damn thine soul for blaspheming the advertising gods!”

Yes, these words come from an ad guy, but hear me out.

Ads interrupt. They interrupt while you're watching your favorite show. They interrupt when you're reading your favorite magazine. They interrupt the serene, bucolic beauty of a horny bull getting busy with a heretofore unsuspecting cow along your favorite stretch of highway.

You get the picture.

But that's exactly what ads were born to do—hit you at your most susceptible moment so a business can tell you all about their super-duper, call-now, space-age-polymer, supplies-are-limited, award-winning, can-withstand-gale-force-winds products and/or services.

Infuriating, aren't they?

Well, not always. Sometimes we get blindsided by a cheek-aching, thirty-second situation comedy about car insurance, a reverent, sixty-second ode to dental floss, or the mental battering ram of an unexpected headline.

We in the industry call these good ads.

Good ads grab your potential customers by the neck hairs and force them to listen to your message through clever, funny and insightful pieces of marketing art that folks don't mind having interrupt their regularly scheduled lives.

I write good ads.

Please take a moment to look around my site. It's a seat on the hill for the fireworks display (accident-free since 1982) of my extra sharp head cheddar. Great creative that busts through the brain's natural marketing defenses to get businesses noticed and products sold. Like a statement that seemingly contradicts the very intent of the person delivering it.

Gotcha.